Own Every Journey.™
That lets you capture zero-party data, trigger AI-driven offers, prove sponsor ROI, and re-engage fans after every show or drop.
Instead of isolated campaigns, you get a connected system that compounds loyalty, revenue, and extended insight over time, again & again.
Go-to-Market Plays
That Create Living Relationships
Our Playbook
- For you: Fewer codes, consistent journeys, simpler ops, end-to-end attribution.
- For them: One scan, the right destination every time. No confusion, just the right next step.
- For you: Organic reach and repeat purchase triggers.
- For them: A digital archive that actually matters.
- For you: Verifiable sponsor ROI and new revenue streams.
- For them: Discovery with rewards they actually want.
- For you: High-signal data that builds better segments and offers.
- For them: Personalization that reflects what they explicitly said.
- For you: Next-day revenue and sustained momentum.
- For them: A curated encore with real value instead of radio silence.
Product Modules: The BLÜM Stack
BLÜM Tag & Wristband Kit
The hardware that starts the story.
Industrial-grade NFC inlays for apparel and packaging, secure event wristbands, and GS1-standard QR codes. Options for encrypted NDEF and dynamic barcodes where NFC readers are limited.
Passport Studio
Give every product and ticket a digital life.
A no-code builder for digital products and ticket passports. Verify authenticity, register ownership, publish stories, run lotteries, and enable resale or trade-in. Design the journey from first tap to resale and end-of-life. All in minutes.
Loyalty & Offers
Reward the relationship, not just the transaction.
Passport-native points, tiers, and dynamic coupons tied to real behavior. Trigger rewards by scans, purchases, attendance, or referrals. Serve bundles and upsells at the perfect moment.
Data & Integrations
Your single view of a living customer.
Every tap, scan, and unlock becomes structured, consented data that flows into your existing stack. Sync to CRM and CDP. Connect e-commerce, messaging, and payments to complete the loop.
BLÜM Brain (AI)
Intelligence that compounds with every interaction.
Intelligence that improves with every tap. AI models optimize offers, predict churn, and surface the next best move for each audience segment. Next-best-action, LTV prediction, pricing and offer optimization, fraud anomaly detection, and venue flow forecasts.
Security, Privacy & Trust
Confidence baked into the relationship.
Blockchain secures the facts behind the scenes. Dynamic codes to defeat screenshots and device binding protection access. Consent controls keep you compliant.
What BLÜM Does (Product Pillars)
- 01 Identity & Access Hardware Tags, wristbands, and codes that turn physical products and tickets into scannable, verifiable entry points.
- 02 Passport Cloud A persistent digital identity for every item and seat, capturing the full relationship over time.
- 03 Engagement & Unlockables Experiences that reward curiosity—tap to unlock value, stories, and status.
- 04 Loyalty, Rewards & Commerce Infrastructure for repeat purchasing: points, coupons, bundles, and memberships tied to real behavior.
- 05 Zero-Party CRM Consent-first data capture so you know who your customers are, not just what they bought.
- 06 Analytics & AI Clarity on what works, and algorithms to make the next interaction better than the last.
- 07 Venue-Grade Anti-Fraud Gate-ready patterns that protect your admissions, your reputation, and your data.